Users have the ability to rapidly scan content in mobile feed contexts. Using video is a great approach to get people's attention. Even basic animations like GIFs can be more captivating than still photos on a small smartphone screen.
Campaigns should incorporate mild motion.
Video is a powerful addition to any marketing, and efforts that use both still photos and video tend to do better than those that use solely still photographs. There is a 76% increase in the likelihood that an ad will outperform a static image in terms of conversions if motion is used to provide texture to the ad. Adding simple motion to static graphics is a quick and simple approach to making dynamic advertisements in the advertising world.
Each of these four methods can be tested with the same target demographic and ad goal to measure the effectiveness of the creative. Ads Manager's A/B Testing functionality makes this possible.
Storx is an imaginary online store that sells things for families with young children in exchange for a membership fee. Let's take a look at four examples of how Storx uses movement to enhance their marketing efforts.
The members of the Storx team animate the color of the garments and give the still image a sense of motion in the background.
Build Inclusively:
by adding at least one moving piece during the first three seconds. Even the most elementary forms of motion have the power to halt the scrolling behavior of even the most seasoned internet users.
Create Edutainment:
by animating the logo sometime in the first three seconds. Visual identity improved efficiency, according to a pilot research conducted with nine Meta Creative Shop clients. If you want to strengthen your brand's visual identity, employ visual elements like logos, typefaces, colors, and mnemonics consistently.
Sell with Ideas:
The first three seconds should be dedicated to animating the main benefit or message. A promotion, offer, or recommendation are all examples of this type of content.
Educate the customer about the product or ordering process in the platform's native tongue. Introducing a new brand in this way is a surefire way to succeed.
Lessons Learned
Video is a powerful addition to any marketing, and efforts that use both still photos and video tend to do better than those that use solely still photographs.
Adding simple animation to static graphics is a low-effort technique to make dynamic video commercials.
Source: Facebook
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