Marketing Notes| Daniel Corcega

The JOLT Method: A Powerful Framework for Sales Success

Mar 22, 20233 min read

The JOLT Method: A Powerful Framework for Sales Success

I recently had the pleasure of reading "The Jolt Effect" by Mathew Dixon and Ted McKenna, a book that has genuinely transformed the way I...

152 views0 comments

Get Inside Your Customer's Mind: Tips for Creating Compelling Advertising

Daniel Corcega

Mar 3, 20238 min read

Get Inside Your Customer's Mind: Tips for Creating Compelling Advertising

John Caples was a true legend in the use of direct response advertising, which seeks to elicit an immediate response from the consumer,...

3 views0 comments

Stop Guessing and Start Measuring: A Guide to Implementing Incrementality

Daniel Corcega

Feb 24, 20236 min read

Stop Guessing and Start Measuring: A Guide to Implementing Incrementality

Incrementality is a relatively new term, but it’s not a new concept. Incrementality is the measure of the true value created by any...

8 views0 comments

Copy vs. Design: Which One Is the Real Key to Landing Page Success?

Daniel Corcega

Feb 17, 20232 min read

Copy vs. Design: Which One Is the Real Key to Landing Page Success?

Where should you spend more time focusing on, the written copy or the visual design of your ads and landing page? While design is often...

4 views0 comments

How to Optimize Your Landing Pages: Insights from The Unbounce Conversion Benchmark Report

Daniel Corcega

Feb 17, 20232 min read

How to Optimize Your Landing Pages: Insights from The Unbounce Conversion Benchmark Report

As a marketer, you're always looking for ways to improve the performance of your campaigns. The Unbounce Conversion Benchmark Report...

26 views0 comments

How to Optimize Your Facebook Ads: Insights from a Comprehensive Study

Daniel Corcega

Feb 16, 20232 min read

How to Optimize Your Facebook Ads: Insights from a Comprehensive Study

If you're looking to improve your Facebook ad campaigns, you're in luck. Facebook offers a broad suite of tools that can help you...

3 views0 comments

The Power of the Brain: How Sensory Channels, Emotions, and Stimuli Influence Consumer Behaviors

Daniel Corcega

Feb 6, 20235 min read

The Power of the Brain: How Sensory Channels, Emotions, and Stimuli Influence Consumer Behaviors

The human brain is a complex organ that processes vast amounts of information every day, making decisions based on a combination of...

13 views0 comments

Overcoming Ad Rejection: A Guide to Fixing Facebook's Fair Housing Violations!

Daniel Corcega

Feb 6, 20235 min read

Overcoming Ad Rejection: A Guide to Fixing Facebook's Fair Housing Violations!

"If you don't want to know the story behind it, scroll down and jump into "What to do about it" As a business owner or marketer, you've...

3 views0 comments

How to Advertise Different Type of Buyers

Daniel Corcega

Jan 22, 202310 min read

How to Advertise Different Type of Buyers

The most common types of buyers, include: IMPULSE/EMOTIONAL BUYERS These buyers are motivated by emotions and temporary impulses. They...

1 view0 comments

Daniel Corcega

Dec 21, 20223 min read

What Pains drive your buyers' behavior?

Pains drive buying behaviors because they represent the problems or needs that a person is trying to solve or address by making a...

7 views0 comments

Daniel Corcega

Dec 16, 20223 min read

Best practices for Facebook A/B Testing

Overview: A/B Testing is a way to compare two different versions of an ad campaign by altering certain variables, such as ad images, ad...

6 views0 comments

Why Hypothesis Matters in Facebook A/B Testing

Daniel Corcega

Dec 16, 20221 min read

Why Hypothesis Matters in Facebook A/B Testing

To run a good experiment on Facebook, you should first come up with a question, or hypothesis, that you want to test. The hypothesis...

6 views0 comments

About Lift and Holdouts in Facebook Advertising Tests

Daniel Corcega

Dec 16, 20222 min read

About Lift and Holdouts in Facebook Advertising Tests

Facebook Advertising Lift Tests are a way for advertisers to measure the effectiveness of their advertising campaigns on the Facebook...

2 views0 comments

5 Fundamentals of Writing a Good Advertising

Daniel Corcega

Dec 9, 20224 min read

5 Fundamentals of Writing a Good Advertising

There are several fundamental principles that can help advertisers to write effective advertisements. Some of the most important...

4 views0 comments

How to Influence Customer Buying Behavior through the Principles of Neuroscience

Daniel Corcega

Dec 7, 20224 min read

How to Influence Customer Buying Behavior through the Principles of Neuroscience

It's an unfortunate fact that literally billions of dollars are thrown away on advertisements across all industries, including the vended...

23 views0 comments

Daniel Corcega

Dec 5, 20225 min read

What the Heck is the ZMOT - Model ?

The Zero Moment of Truth, or ZMOT, is a model developed by Google to describe the role that online research plays in the consumer...

11 views0 comments

6 Cognitive Biases That Can Affect Your Buying Decision

Daniel Corcega

Nov 29, 20224 min read

6 Cognitive Biases That Can Affect Your Buying Decision

It's tempting to argue that shoppers are more likely to act rationally when the stakes of their purchase are higher. Anyone who has ever...

12 views0 comments

Why static images and video work better than static images alone?

Daniel Corcega

Nov 28, 20222 min read

Why static images and video work better than static images alone?

Users have the ability to rapidly scan content in mobile feed contexts. Using video is a great approach to get people's attention. Even...

5 views0 comments

Daniel Corcega

Nov 26, 20222 min read

When Your Meta Bid Strategy Matters?

The bid tactics that you can use on Meta Ads are highlighted in this article. After reading this guide, you'll be able to weigh the...

12 views0 comments

The 5 Pillars of Meta - Facebook Performance

Daniel Corcega

Nov 26, 20224 min read

The 5 Pillars of Meta - Facebook Performance

The five pillars of performance 1. Account simplification To boost performance, make your ad account structure less complex. This just...

6 views0 comments

ZMOT - Model

Navigation

Blog
About Us
Work
Team
Contact Us

Experience

Contact

Website Optimization
SEO & Analytics
Paid Social
Email Marketing Automatization
Content Creation
Processes Development & Reports
Graphic Design

Address:
Miami, Florida
Email:
corcegadaniel@gmail.com