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Daniel Corcega
Jun 8, 20239 min read
Improve Your Digital Advertising with Meta: A Journey Through Meta's Performance 5 Pillars
Ad performance can be as challenging as navigating choppy waters. It requires a lot of strategic thinking, focus, creativity, stamina,...
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Daniel Corcega
May 19, 20234 min read
The Importance of Top Funnel Facebook Campaigns
The digital age has transformed how we approach marketing, and Facebook campaigns are at the forefront of this change. Top funnel...
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Daniel Corcega
May 19, 20235 min read
Reach vs Awareness: Unraveling the Advertising Conundrum
In the world of Facebook advertising, the decision between Reach and Awareness campaigns is a common conundrum. Both are powerful tools...
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Daniel Corcega
May 19, 20236 min read
Facebook Conversion vs Lead Forms: What's the Best Choice?
Facebook’s advertising platform is a powerful tool, known for its nuanced targeting capabilities and wide reach. Given its robust set of...
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Daniel Corcega
Feb 24, 20236 min read
Stop Guessing and Start Measuring: A Guide to Implementing Incrementality
Incrementality is a relatively new term, but it’s not a new concept. Incrementality is the measure of the true value created by any...
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Daniel Corcega
Feb 16, 20232 min read
How to Optimize Your Facebook Ads: Insights from a Comprehensive Study
If you're looking to improve your Facebook ad campaigns, you're in luck. Facebook offers a broad suite of tools that can help you...
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Daniel Corcega
Feb 6, 20235 min read
Overcoming Ad Rejection: A Guide to Fixing Facebook's Fair Housing Violations!
"If you don't want to know the story behind it, scroll down and jump into "What to do about it" As a business owner or marketer, you've...
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Daniel Corcega
Dec 16, 20223 min read
Best practices for Facebook A/B Testing
Overview: A/B Testing is a way to compare two different versions of an ad campaign by altering certain variables, such as ad images, ad...
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Daniel Corcega
Dec 16, 20221 min read
Why Hypothesis Matters in Facebook A/B Testing
To run a good experiment on Facebook, you should first come up with a question, or hypothesis, that you want to test. The hypothesis...
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Daniel Corcega
Dec 16, 20222 min read
About Lift and Holdouts in Facebook Advertising Tests
Facebook Advertising Lift Tests are a way for advertisers to measure the effectiveness of their advertising campaigns on the Facebook...
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Daniel Corcega
Nov 26, 20222 min read
When Your Meta Bid Strategy Matters?
The bid tactics that you can use on Meta Ads are highlighted in this article. After reading this guide, you'll be able to weigh the...
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Daniel Corcega
Nov 26, 20224 min read
The 5 Pillars of Meta - Facebook Performance
The five pillars of performance 1. Account simplification To boost performance, make your ad account structure less complex. This just...
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Daniel Corcega
Nov 25, 202214 min read
4 Dimensions of Liquidity
Machine learning in advertising Machine learning is now a fundamental part of digital marketing and helps show the right ads to the...
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