Marketing

Nov 27, 20233 min read

Crafting an Engaging Brand Story: A Step-by-Step Guide with Examples

Great storytelling isn't just for authors; it's a powerful tool for businesses too. Let's break down the process into simple, actionable...

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How Self-Assurance and Pressure Tactics Define Our Purchasing Path.

Daniel Corcega

Aug 16, 20232 min read

How Self-Assurance and Pressure Tactics Define Our Purchasing Path.

Nudges are subtle interventions designed to guide decision-making without restricting choices. They are often used in behavioral...

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The Power of Micro-Moments: Are They Secretly Influencing Your Choices?

Daniel Corcega

Aug 7, 20235 min read

The Power of Micro-Moments: Are They Secretly Influencing Your Choices?

The term "Micro-Moments" has emerged as a buzzword, especially in the realm of marketing. But what exactly are these moments? Simply put,...

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Why Successful Digital Marketing Relies on the Marketing PST Framework

Daniel Corcega

Aug 5, 20239 min read

Why Successful Digital Marketing Relies on the Marketing PST Framework

At the core of any successful marketing initiative lies a structured approach that delineates clear goals, strategic routes, and...

3 views0 comments

Commercial Intelligence: Navigating the Business Landscape with Insight

Daniel Corcega

Jul 22, 20236 min read

Commercial Intelligence: Navigating the Business Landscape with Insight

What is Commercial Intelligence? Commercial Intelligence (CI) is the amalgamation of market research, data analytics, and business...

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Difference between Lead-Centric Approach and Account-Centric Approach

Daniel Corcega

Jul 19, 20234 min read

Difference between Lead-Centric Approach and Account-Centric Approach

In the dynamic world of sales and marketing, strategies are continually evolving. Two prominent strategies that have shaped the industry...

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How 'Jobs-to-be-Done' is Transforming the B2B Landscape

Daniel Corcega

Jul 10, 20237 min read

How 'Jobs-to-be-Done' is Transforming the B2B Landscape

The key to success lies in understanding customer needs. One methodology that has been gaining momentum in recent years is Gartner's...

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Marketing Made Simple: Unlocking the Secrets of Donald Miller's Approach

Daniel Corcega

Apr 25, 20235 min read

Marketing Made Simple: Unlocking the Secrets of Donald Miller's Approach

Every now and then, we found ourselves looking for ideas that can improve the way we see and do things in life. In the field of...

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Embracing Simplicity in Marketing: Harnessing the Power of Allan Dib's 1-Page Marketing Plan for Eve

Daniel Corcega

Apr 14, 20232 min read

Embracing Simplicity in Marketing: Harnessing the Power of Allan Dib's 1-Page Marketing Plan for Eve

In the competitive world of business, it is essential for companies across all industries to implement an effective marketing strategy....

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8 Essential Target Market Strategies for Business Success

Daniel Corcega

Apr 14, 20232 min read

8 Essential Target Market Strategies for Business Success

Researching your target market is essential for understanding your potential customers' needs and preferences, which can help you tailor...

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Daniel Corcega

Mar 30, 20236 min read

The Secret to Implement a Story-Brand Framework that Works

If you're looking to create a clear and compelling message that resonates with your audience and drives business success, Donald Miller's...

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Get Inside Your Customer's Mind: Tips for Creating Compelling Advertising

Daniel Corcega

Mar 3, 20238 min read

Get Inside Your Customer's Mind: Tips for Creating Compelling Advertising

John Caples was a true legend in the use of direct response advertising, which seeks to elicit an immediate response from the consumer,...

3 views0 comments

The Power of the Brain: How Sensory Channels, Emotions, and Stimuli Influence Consumer Behaviors

Daniel Corcega

Feb 6, 20235 min read

The Power of the Brain: How Sensory Channels, Emotions, and Stimuli Influence Consumer Behaviors

The human brain is a complex organ that processes vast amounts of information every day, making decisions based on a combination of...

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How to Advertise Different Type of Buyers

Daniel Corcega

Jan 22, 202310 min read

How to Advertise Different Type of Buyers

The most common types of buyers, include: IMPULSE/EMOTIONAL BUYERS These buyers are motivated by emotions and temporary impulses. They...

1 view0 comments

Daniel Corcega

Dec 21, 20223 min read

What Pains drive your buyers' behavior?

Pains drive buying behaviors because they represent the problems or needs that a person is trying to solve or address by making a...

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How to Influence Customer Buying Behavior through the Principles of Neuroscience

Daniel Corcega

Dec 7, 20224 min read

How to Influence Customer Buying Behavior through the Principles of Neuroscience

It's an unfortunate fact that literally billions of dollars are thrown away on advertisements across all industries, including the vended...

23 views0 comments

Daniel Corcega

Dec 5, 20225 min read

What the Heck is the ZMOT - Model ?

The Zero Moment of Truth, or ZMOT, is a model developed by Google to describe the role that online research plays in the consumer...

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6 Cognitive Biases That Can Affect Your Buying Decision

Daniel Corcega

Nov 29, 20224 min read

6 Cognitive Biases That Can Affect Your Buying Decision

It's tempting to argue that shoppers are more likely to act rationally when the stakes of their purchase are higher. Anyone who has ever...

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How to Use Advanced Sales Techniques in Digital Advertising.

Daniel Corcega

Mar 9, 20213 min read

How to Use Advanced Sales Techniques in Digital Advertising.

For many years, one of the most well-known names in sales & self-improvement has been Brian Tracy. Goal-setting, time management, and...

2 views0 comments

Daniel Corcega

Mar 9, 202113 min read

How to Build Your Brand Like Marty Neumeier

American author and lecturer Marty Neumeier specializes in writing on brands, designs, innovation, and creativity. He presently serves as...

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