Marketing Notes| Daniel Corcega

How 9 Trends are Shaping Marketing in 2024

Jan 32 min read

How 9 Trends are Shaping Marketing in 2024

Change is coming! And new trends are shaping the way brands interact with their audience. Here's a look at the key trends that are...

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Daniel Corcega

Nov 27, 20233 min read

Crafting an Engaging Brand Story: A Step-by-Step Guide with Examples

Great storytelling isn't just for authors; it's a powerful tool for businesses too. Let's break down the process into simple, actionable...

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The Creative Brief: The Best Tool For Strategic Planning

Daniel Corcega

Aug 31, 20235 min read

The Creative Brief: The Best Tool For Strategic Planning

The creative brief, often overlooked, is the cornerstone of any successful project. It's not just a document; it's a strategic blueprint...

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How to use the S.A.L.E.S. Approach to Tackle Sales Objections

Daniel Corcega

Aug 29, 20235 min read

How to use the S.A.L.E.S. Approach to Tackle Sales Objections

In sales, the act of closing is often seen as the pinnacle of success. It's the moment when a potential customer becomes a confirmed...

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How Self-Assurance and Pressure Tactics Define Our Purchasing Path.

Daniel Corcega

Aug 16, 20232 min read

How Self-Assurance and Pressure Tactics Define Our Purchasing Path.

Nudges are subtle interventions designed to guide decision-making without restricting choices. They are often used in behavioral...

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The Power of Micro-Moments: Are They Secretly Influencing Your Choices?

Daniel Corcega

Aug 7, 20235 min read

The Power of Micro-Moments: Are They Secretly Influencing Your Choices?

The term "Micro-Moments" has emerged as a buzzword, especially in the realm of marketing. But what exactly are these moments? Simply put,...

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Why Successful Digital Marketing Relies on the Marketing PST Framework

Daniel Corcega

Aug 5, 20239 min read

Why Successful Digital Marketing Relies on the Marketing PST Framework

At the core of any successful marketing initiative lies a structured approach that delineates clear goals, strategic routes, and...

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Commercial Intelligence: Navigating the Business Landscape with Insight

Daniel Corcega

Jul 22, 20236 min read

Commercial Intelligence: Navigating the Business Landscape with Insight

What is Commercial Intelligence? Commercial Intelligence (CI) is the amalgamation of market research, data analytics, and business...

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Difference between Lead-Centric Approach and Account-Centric Approach

Daniel Corcega

Jul 19, 20234 min read

Difference between Lead-Centric Approach and Account-Centric Approach

In the dynamic world of sales and marketing, strategies are continually evolving. Two prominent strategies that have shaped the industry...

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How 'Jobs-to-be-Done' is Transforming the B2B Landscape

Daniel Corcega

Jul 10, 20237 min read

How 'Jobs-to-be-Done' is Transforming the B2B Landscape

The key to success lies in understanding customer needs. One methodology that has been gaining momentum in recent years is Gartner's...

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Most used ChatGPT Prompts in Digital Marketing

Daniel Corcega

Jun 27, 20233 min read

Most used ChatGPT Prompts in Digital Marketing

If you're in the digital marketing world, you've probably heard about how AI is shaking things up. One tool that's making a big splash is...

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Top Plugins to Supercharge Your ChatGPT Game

Daniel Corcega

Jun 26, 20235 min read

Top Plugins to Supercharge Your ChatGPT Game

Chatbots are becoming a crucial part of digital strategy, powering everything from customer service to personalized recommendations. With...

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Improve Your Digital Advertising with Meta: A Journey Through Meta's Performance 5 Pillars

Daniel Corcega

Jun 8, 20239 min read

Improve Your Digital Advertising with Meta: A Journey Through Meta's Performance 5 Pillars

Ad performance can be as challenging as navigating choppy waters. It requires a lot of strategic thinking, focus, creativity, stamina,...

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The Importance of Top Funnel Facebook Campaigns

Daniel Corcega

May 19, 20234 min read

The Importance of Top Funnel Facebook Campaigns

The digital age has transformed how we approach marketing, and Facebook campaigns are at the forefront of this change. Top funnel...

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Reach vs Awareness: Unraveling the Advertising Conundrum

Daniel Corcega

May 19, 20235 min read

Reach vs Awareness: Unraveling the Advertising Conundrum

In the world of Facebook advertising, the decision between Reach and Awareness campaigns is a common conundrum. Both are powerful tools...

13 views0 comments

Facebook Conversion vs Lead Forms: What's the Best Choice?

Daniel Corcega

May 19, 20236 min read

Facebook Conversion vs Lead Forms: What's the Best Choice?

Facebook’s advertising platform is a powerful tool, known for its nuanced targeting capabilities and wide reach. Given its robust set of...

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Marketing Made Simple: Unlocking the Secrets of Donald Miller's Approach

Daniel Corcega

Apr 25, 20235 min read

Marketing Made Simple: Unlocking the Secrets of Donald Miller's Approach

Every now and then, we found ourselves looking for ideas that can improve the way we see and do things in life. In the field of...

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Embracing Simplicity in Marketing: Harnessing the Power of Allan Dib's 1-Page Marketing Plan for Eve

Daniel Corcega

Apr 14, 20232 min read

Embracing Simplicity in Marketing: Harnessing the Power of Allan Dib's 1-Page Marketing Plan for Eve

In the competitive world of business, it is essential for companies across all industries to implement an effective marketing strategy....

3 views0 comments

8 Essential Target Market Strategies for Business Success

Daniel Corcega

Apr 14, 20232 min read

8 Essential Target Market Strategies for Business Success

Researching your target market is essential for understanding your potential customers' needs and preferences, which can help you tailor...

3 views0 comments

Daniel Corcega

Mar 30, 20236 min read

The Secret to Implement a Story-Brand Framework that Works

If you're looking to create a clear and compelling message that resonates with your audience and drives business success, Donald Miller's...

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